Banner Management System Features


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	Features Browser and Operating System Campaign Targeting Easy-to-use web-based interface for administration and reporting. Supports an unlimited number of Advertisers, Banners, Campaigns, and Zones. netlink’s banner management system provides free Installation and technical support for 30 days from purchase Each banner will records Views and Clicks for each Advertiser, Banner, Advertiser Campaign, Zone, Site and Day. We provide options to specify the number of hours in which a click must be unique. This will get rid of the artificial clicks from spiders which may click the same ad over and over. netlink’s supports several different types of ad tags for ASP, ASPX, and non-ASP pages such as html, etc. Also capable of serving ads to remote servers using the JavaScript ad tags. Our banner management system supports multiple web sites through a single installation. The option to create user accounts allows user access to be limited to Advertisers, Banners, Campaigns, Zones or Reports and Sites. ROI/CPA tracking feature. ROI (return on investment)/CPA (Cost Per Acquisition) is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested). Uses stored procedures for optimized speed. Supports a frequency cap option to limit the number of times a banner is displayed to the same visitor. The session length can be varied for each campaign. Advertisers have web access to real-time reports for their specific campaigns Enhanced advertiser login area. Advertiser can display their company logo on all reports. Advertisers can also edit their email delivery options for email reports as well as view all their current banners. View Interface for Adveriser Option to launch a new browser when user clicks an ad, making it simple for them to return to your site. Support for display of text underneath banner ad and when mouse is hovered over ad. Includes advanced file upload feature. Simply browse an image on your local computer and upload the banner at the click of a button. Includes option to evenly spread remaining impressions over remaining time. This uses a more normalized distribution so days with higher traffic serve a higher number of impressions for the campaign. Zone Features Empty zones can be setup to immediately begin tracking impressions on pages where you anticipate selling ad space. View Interface for Zone Includes "Sponsorship ad tags" that allow you to display all campaigns in a zone and rotate them up the page. The number of campaigns displayed can be limited by setting the Total number in the ad tags. The banners rotate up the page with each refresh. Multiple campaign weightings systems for easy campaign delivery. Campaigns can be weighted within each zone using a 1-100 weighting system, 1-1000, a relative system, or an ad sequencing system. The relative and sequencing systems ensure paid ads will always be shown. View Interface for Campaign Option to automatically load a new ad every X seconds. Reporting Features Provides advanced real-time reporting options for both you and the advertiser. Reports can be viewed as HTML or exported to EXCEL. Reports can be broken down by Site, Advertiser, Banner, Campaign, Zone, and Date. Automatic daily and weekly email reports available to both the administrator and advertisers. Version 5 reports are sent in HTML format. Option to select which reports are available to your advertisers. Display a chart of impressions/clicks by day for any period.